1. The GroundCleaning When customers step out of their cars, they might drop trash, soda or gum on the forecourt’s concrete surface. Cars may be leaking oil. These are substances that can leave stains. Spilled oil or gas is also an environmental and potential safety hazard. Train your staff on how to properly remove these stains with the right industrial cleaning agents. Promotional Check The forecourt is a great place for stand-up signage that advertises loyalty rewards and/or in-store promotions. Position this signage so that it meets the customer’s eye when they exit their vehicles.
2. The trash receptacles/window washing stationsCleaning Before using cleaning agents, it’s necessary to first sweep up dirt and debris. Follow a routine. Regularly empty trash receptacles and if possible, offer recycling containers. Also make sure to wipe down the outside of these receptacles.
Gross Fact Swampy odor and slime can grow in your washing station buckets. Replace the window cleaner solution daily. In cold weather, you may need to add an agent that lowers the solution’s freezing temperature.Promotional check Think of these receptacles and buckets as a blank canvas for promotions. It’s prime real estate for your brand or vendors. You might as well use it if it’s available!
The gas pumpsCleaning Industrial cleaning agents may also be needed for nozzles and holsters. Wipe down hoses and clean the concrete islands beneath the pumps. Use stainless steel cleaners and then polish for an extra shine. Remove graffiti and stickers that don’t reflect your brand. Protect your keypads and screens where dirt and grime collect. Promotional Check Some gas stations now feature small televisions or digital ads that flash across the payment screen. Digital signage is the future of retail but if you can’t invest in the technology right now, continue to use traditional printed signs above the point-of-sale. There are also stickers for gas nozzles and “clip-on” signage for hoses.
The TakeawayMaintaining a gas station’s forecourt is a lot more involved than simply picking up trash and wiping down surfaces with a rag. In fact, the process may be part of a full property inspection. Use a checklist and train your employees. Audit your locations to make sure the tasks are completed properly and that promotional materials are on point across the network. If you adopt a process, you’ll soon notice a boost in your brand image and eventually, a corresponding boost in profits.
Subscribe to our blog
You are now subscribed!